POP (Point of Possibilities)
POP is a travel trailer rental service for customers looking to drive the Appalachian Trail.
The goal of this branding project was to elevate the look and identity of a service/company
that usually does not have a well thought out identity system. A major part of the identity for
POP was the use of a tire tread/texture and bold visuals for easy identification.
photo cred: Maddy Staires @madissonstaires.com
The tread texture used was created by rolling bike tires with ink over multiple
sheets of paper then scanning and digitally manipulating them.