Cale Designs

POP

POP (Point of Possibilities) 

POP is a travel trailer rental service for customers looking to drive the Appalachian Trail.
The goal of this branding project was to elevate the look and identity of a service/company  
that usually does not have a well thought out identity system. A major part of the identity for
POP was the use of a tire tread/texture and bold visuals for easy identification. 

photo cred: Maddy Staires @madissonstaires.com

 
pop_all.png
cover_sqs.jpg
pop_index_can.png
pop_tj_cover.png
pop_open_can.png
pop_tj_open.png

TEXTURE PROCESS

The tread texture used was created by rolling bike tires with ink over multiple
sheets of paper then scanning and digitally manipulating them.